HAS APPLE JUMPED THE SHARK?
No. But, they will turn bending into a feature.
If not iPhone 7, then certainly iPhone 8 will tout the phone’s designed flexibility.
In their quest to go thin, Apple ignored their own quality control standards of making products gorilla proof. Which is just a metaphor for minimizing all of the ways humans can cripple their own user experience.
Microminiaturization operates under a law of diminishing returns and rigid bodies will bend if they are long and thin enough. Did Apple’s engineers fail to account for this unwanted affect, or were the engineers loathe to say no to Sir Jony Ive? As Apple’s chief design engineer, he sets the tempo at which these incremental reductions occur, technology permitting.
This is very embarrassing to Jon Ive and his team of design engineers. Chiefly because he’s lost touch with how his products are used and abused. He looks upon his creations as works of art, that are treated with the respect due a polished, precision instrument, but he completely overlooked the x-factor; Stupidity.
How anyone bends their phone is beyond me. First of all, I’m reluctant to hand anyone my new phone, for fear they’ll drop it. The novelty of a new iPhone alone makes me want to treat it with caution and so what I’m seeing in the news gives me pause. Is this on purpose? Or do people really sit on their phones?
How could anyone be so careless as to bend their phone when the initial reaction to iPhone 6 is, “Whoa, this is thin.” followed by a slight tightening of the muscles gripping it. These phones are pricey and should be treated a bit more gingerly, I would think.
Unfortunately for Apple, its competitors will make a mockery of iPhone 6 and its flaccid engineering.
You can’t overlook Samsung’s felonious conviction for Astroturfing* either. We’ll soon be reading about how they were caught paying people to bend their phones, followed by a class-action lawsuit calling for an iPhone that doesn’t bend. Crazy stupid comes out of the woodwork, where Apple is concerned.
No, rather than stop the miniaturization of Apple products, Apple will use this world-wide implosion to implement a strategy for flexible meshes, circuitry, and components for future products.
My guess is, in the near future we’ll see them incorporate fulcrum-like physics to support a two-piece, flexible cage/frame and perhaps rubber glass impervious to cracks and scratches will be developed too?
No one knows how this will affect Apple but one thing is certain, Apple will turn this into a positive and marketable feature.
*Urban Dictionary: The practice of astroturfing is a widely used form of propaganda, as evidenced by the media coverage it receives.
Photograph courtesy of The Verge