“Apple is set to release iPhone 6, its latest update to the iPhone juggernaut, in the fall. While iPhone 6 sales are expected to be huge for various reasons, there is a broader question facing Apple: Is it boxed in as a brand and a platform that merely serves the richest 15% of the world, while everyone else uses Android?”
Mr. Edwards states the competition between Apple and Android is a war of two juggernauts slugging it out for mind share in the marketplace. As a former ad executive, he’s accustomed to spinning the facts to sell product, so why should his writing style be any different in the ongoing Apple versus Android debate?
Is Apple boxed in as a brand?
Of course it is. Apple pie ships to market in boxes, doesn’t it?
Apple has achieved phenomenal success with its vertical market approach; providing an ab ovo usque ad mall (Latin for eggs-to-apples) experience for their consumers. Apple’s business model has served them handsomely for almost 40-years, so why change now?
Apple’s minuscule market sustained them through the toughest periods of the company’s existence and we’re still here. The original 3-Percenters who make up the smallest group of Apple consumers are hardly the richest in the world, we simply value Apple products more than money.
Android hardware is fast becoming a disposable commodity, wherein users simply toss outdated products and buy cheaper ones to get the latest and greatest OS. Apple makes sterling products that retain a higher resale value and according to police statistics they’re the most sought after brand by thieves. However, there’s an App with a cure for that.
The PC market was also in a race to the bottom over price. That’s fine for commodities, but not for products like fine watches and cars, and iPhones.
Apple versus the Splinter Gang
I see companies like Google following in Apple’s footsteps by venturing into hardware to support their software platforms; Google has seen the writing on the wall but good luck marketing to the “richest 15% of the world” using non-Apple devices.
The Android platform under Google is struggling with its latest version in Kit Kat for Nexus users, which began in October 2013. The latest, KitKat 4.4.3 provided a fix for Android’s OpenSSL debacle but is now causing problems for those who upgraded from KitKat 4.4.2. WiFi and camera issues, unintended reboots, errors in the Google Play store, and in some cases, bricking Nexus smartphones.
Google is still struggling with their cornucopia of candied memes like Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and now KitKat. What’s next, Candy Corn?
Candy is nice, but not very nutritious. So where’s the Beef?!
I would guess Samsung owns the largest piece of the Android pie but, is now considering a move away from Android to a platform of their own, in the Tizen operating system. My sense is, Samsung tiring of Google’s fractured platform and is seeking a more cohesive experience similar to Apple’s ecosystem.
Mr. Edwards, like the IDC should stop fooling themselves and breakout the Android numbers, especially if and when Samsung, the largest contributor to the Android platform, leaves the dinner table for something more fulfilling.