A Tsunami of Apple News

I can recall just a few short years ago, you might have to wait days before you could read any Apple news, and today Apple is everywhere and I have had to become highly selective about my reading choices.

There are a few voices out there I consider must-reads and even they probably find it challenging, separating the wheat from the chaff, keeping up with today’s Apple news cycle.

One of my favorite trade publications, MacWeek, folded 15-years ago or so, and I’d love to see its return. Like MacDailyNews, it was an aggregator of Apple-centric news, from an industry point of view. One of my favorite columns was Mac the Knife. The writer maintained their anonymity, like that of the Robert X. Cringely brand, and of course wrote of fairly accurate Apple rumors.

The best thing about MacWeek was it was free and delivered via snail mail, 52-weeks a year.

Another was Nibble. As an Apple ][ user in the early Eighties, Nibble was the highlight of my day when it arrived. I spent untold hours programming in Basic, creating everything from D&D games, racing games, puzzles, you name it. Much of what was published in Nibble was collected and reissued in book form. Ah, MicroSPARC, what a wonderful publisher.

Of course I’m speaking of periodical Apple news cycles that came in the mail and even then the content was 3-4 months out of date. One of the reasons I really appreciated MacWeek. Regardless of how dated the news was, it was mint fresh to me and as a subscriber, many times I was better informed than many of my contemporaries in the trade.

Then there was always our local Apple user group, which was based out of a local IBM retail store who also sold Lisa, Macs and Apple ][s. They had access to Apple’s backchannel computer retail system that served as a cryptic link to the mother ship for which we monitored around the clock for interesting tidbits of information.

But, in the last few years, we’ve been witness to a huge surge in Apple-related news, much of it not really news at all. In fact, I’m guessing 65-70 percent is just manufactured faux news, controversial and often times contrary editorials designed to generate interest in the author, as though they were saying, me, me, me, me, and more me.

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